About Us

BlueStar was formed in 2005 as part of an effort by Shea Homes – and particularly its renowned Trilogy® brand – to better control the delivery of the lifestyle and amenities in the communities. Since its inception, BlueStar has played a critical role in making Trilogy the gold standard in the active adult segment, a distinction cemented by its numerous “Best of” designations from J.D. Power and others.

Over the years, BlueStar has evolved to provide services to clients outside of the Shea portfolio, to the point today where the portfolio is balanced with Shea and non-Shea projects. Regardless of the client though, the nearly 130-year history of the J.F. Shea family of companies stands behind every promise BlueStar makes.

Our goal is to provide a turnkey amenity management solution to all our clients, be they developers, HOA Boards, or individual owners. We believe that, when partnered with the right group of clients, we create a better experience for Members and guests, and that these experiences drive success not just in the amenities, but in all elements of the project/community. Watch this video to learn about how we work, and the BlueStar Difference.


To be known nationwide as the leader in hospitality management within amenitized, master-planned communities.


To Create Amazing Experiences Which Make People Never Want to Leave.


Honesty and Integrity • Respect for the Individual • Teamwork • Competitive Spirit

Our BlueStar Team Member Promise

BlueStar believes that commitments mean something, and from the frontline to Central Services, we make these commitments to one another.

To Ourselves: Grow personally and professionally by always giving my best and seeking ways to improve.

To One Another: Offer mutual respect, a commitment to the Core Values, and frequent words of encouragement.

To Our Members & Guests: Enhance their lives by showing them every day how much we care.

By living these commitments, we know we will be successful at BlueStar and in life.


8777 North Gainey Center Drive
Suite 135
Scottsdale, Arizona 85258

Get Directions